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Information for users on the processing of their personal data

Pursuant to and for the purposes of Article 13 of EU Regulation 2016/679


Samo S.p.A., data controller of the personal data processed through the use of cookies and similar technolo-gies on the website, releases the following information pursuant to Article 13 of EU Regulation 2016/679 and pursuant to the General Measure of the Italian Privacy Authority of 8 May 2014. This text pro-vides useful information for a better understanding of cookies and for the enabling/disabling of cookies while browsing.


What are cookies?

Cookies are small text files stored on users’ terminals by the server of the website they are visiting. They contain information related to the user’s browsing which can be read by the server that sent them during subsequent browsing sessions.  

Cookies can be placed by the Data Controller (so-called “first party” cookies) or they can be placed by “third parties”. “Third party” cookies are special types of cookies managed by a website other than the one the user is browsing, but connected to it, and used to manage particular types of content. They usually concern im-ages, sounds or other elements that reside outside the website being visited.



What are cookies for?

Cookies are used for various purposes, among which we can mention: facilitating the execution of processes related to web browsing with the aim of automating some of the operations that otherwise would have to be repeated each time you browse a website; storing information about configurations of the user’s terminal; memorising browsing preferences; monitoring technical elements related to the browsing session.



Types of cookies  

Cookies can be of various types depending on the type of data they store and how long it remains stored on the user’s device. Session or temporary cookies are those that expire or are cancelled when the browser is closed, while persistent cookies have longer expiration periods, depending on the functions they perform. It is these functions that divide cookies into two categories: “technical” and “profiling”.

“Technical” cookies are:

  • “Navigation or session” cookies that ensure normal browsing and use of the website (allowing, for exam-ple, authentication of access to a reserved area) and avoid the use of other technologies that could po-tentially compromise the confidentiality of the user’s browsing and which do not allow the acquisition of the user’s personal identification data;

  • “Analytical” “first party” and even “third party “cookies used to collect information, in aggregate form, on the number of users and how they browse the website;

  • “Functional” cookies that allow the user to browse according to a series of selected criteria (the lan-guage, for example) in order to improve the service provided to him or her.

“Profiling” cookies are those used to create profiles related to the user and subsequently used for the pur-poses of sending out advertising messages in line with the preferences expressed by the latter in the context of surfing the web.



Which cookies do we use?

The website uses “technical” cookies to ensure and facilitate browsing and the use of services and to collect information, in aggregate form, on visits to the website. The cookies used are both “first party” and “third party” cookies. 

“Profiling” cookies are not used on the website.

The website uses the cookies shown in the following tables:



“First party” cookies



Type Function Durata
samo Permanent technical cookie Management of the reserved area and of interaction with the website by the user 10 days if not managed differently in browser preferences

Cookie di “terze parti”



Type Function Manager/Domain
_utma Used by Google Analytics. Each unique browser that visits a page of the website is provided with a unique ID by means of the utma __ cookie, containing the data of the last visit, the visit before that one and the first visit recorded. This data is sent to Google’s servers each time you open a page with the tracking code, and is used to calculate, among other things, the recency of the visitor and the time elapsed since the last visit.  Utilizzato per identificare i visitatori unici Google
_utmb tra le altre cose, la recency del visitatore e il tempo trascorso dall’ultima visita. _utmb Google Analytics utilizza questo cookie per stabilire una sessione. Utilizzato per stabilire e mantenere connessa una sessione con il sito Google
_utmc Google Analytics utilizza questo cookie per stabilire una sessione. Attraverso questi due cookie (__utmb, __utmc) Google Analytics è in grado di calcolare, ad esempio, il tempo medio di permanenza sulle pagine. Utilizzato per verificare la durata della connessione con il sito Google
_utmz Quando i visitatori raggiungono il sito tramite un risultato motore di ricerca, un collegamento diretto, o un annuncio che si collega alla pagina di Google Analytics memorizza il tipo di informazioni di riferimento in un cookie. I parametri nella stringa valore del cookie vengono analizzati e inviati nella GIF Request (nella variabile utmcc). Contiene il solito hash del vostro account, un timestamp della sua creazione, alcuni parametri relativi al numero di visite e una serie di informazioni sulla sorgente, la campagna, le parole chiave digitate. Utilizzato per tracciare la provenienza di un visitatore e verificare l’efficacia di una campagna Google Google


In order to ensure greater transparency and for your convenience, the following are the web addresses of various sources of information and guides on how to manage cookies.

Google Analytics – Cookie Policy Google Analytics

YouTube – Cookie Policy YouTube

Doubleclick - Cookie Policy DoubleClick

Quantserve - Cookie Policy Quantserve

Issuu - Cookie Policy Issuu



Managing cookies

For the installation of “first party” and “third party” “technical” cookies (in the latter case, tools are adopted for reducing the identifying power of cookies and the third party does not cross reference the data collected with other, already collected, data), the prior consent of the user is not required.

In any case, the user will see a banner informing him or her of the existence of the cookies and, by continu-ing to browse the website, either by clicking on any element of the website or on an image, by simply scroll-ing down the page or else by clicking on the “OK” button and closing the informational banner, you consent to the use of the cookies described in this statement.

The user can deactivate the cookie functions directly from the browser he or she is using; this deactivation, however, can slow down or prevent access to some parts of the website.

Consent to receive cookies can also be expressed through specific browser configurations. Most browsers allow you to set rules to manage cookies sent by some or by all websites, an option that offers the user more precise control of privacy and removes the possibility of receiving those cookies, or else to change the choi-ces made previously.

Here are some links to explanations for the user on how to manage cookies for the most popular internet browsers:


Internet Explorer:

Google Chrome:

Mozilla Firefox:



Furthermore, the deactivation of “third party” cookies is also possible using the methods made directly avail-able by the “third parties” of said processing; in particular:

Google Analytics:




The Data Controller of the personal data reserves the right to periodically update this statement without prior notice, ensuring, in any case, an adequate and similar protection of personal data. In this case, any change will take effect immediately after its publication on the website.

In order to view any changes, the user is invited to consult this statement regularly, which, in any case, specifies the date of the last change made 25/07/2018.